Instinctif Partners

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When we start to pull together major features, especially those where end users are involved, we do, of course, always like to do a bit of research. Back in the ‘good old days’ this wasn’t always so easy, but today all it takes is the click of a couple of keys and away you go.

Every now and again, however, we do encounter firms whose businesses are, for example, scientifically-, medically- or technically-focused. Their websites might be clear, easy to navigate and full of good information – for people who understand such fields. They often make very little sense to us though.

The only issue we had with the Instinctif Partners’ website was that there were so many brilliant, constantly changing images on the homepage, we soon realised we’d spent the best part of quarter of an hour doing absolutely no research whatsoever!

Eventually, we did get out heads into gear however. What we did already know was that The Interiors Group has recently designed and overseen the fit-out of the relocated offices for Instinctif Partners, the leading international business communications consultancy.

140306INS-66And, with a great website whose language we could completely understand, we were then able to get on with a bit of research; the Instinctif partnership model helps clients grow and prosper by placing deep-rooted specialist communications skills alongside market leading insights and understanding. It connects financial communications, corporate affairs, public policy and employee engagement, with the very best in creativity, storytelling and digital capability.

Instinctif is amongst the fastest growing international business communications consultancies in the world, having more than quadrupled in size in the last seven years to a turnover of over £40m with over 400 employees across 20 offices internationally.

Founded in 2006, the firm has grown through both acquisition and organic growth over recent years. Today, Instinctif acts for over 700 clients worldwide

The relocation to 65 Gresham Street, London, coincided with the announcement of Instinctif Partners’ new name (having previously been known as College Group) and so it was imperative that the stylish and innovative environment reflected the brand essence of the new name as well as the diversity of the business. The final design therefore features both a corporate yet creative mixture of space.

Kathryn O’Callaghan, Head of Design at The Interiors Group, tells us that Instinctif required new space due to the expansion of its internal teams, due to continued success. The timing was also perfect as it coincided with the re-brand – so the company started with a new name, in a new home.

Working closely with the client, Kathryn has designed specific joinery pieces, the media wall, the bespoke feature walls, reception desk and lighting within the front of house. The flooring consists of a beautiful porcelain tile and Interface luxury living feature carpeting. A backlit reception desk shows the client’s twelve corporate colours on rotation and glow illuminating the company name ‘Instinctif Partners’.

Sleek cream leather seating is utilised in the visitors waiting area, whilst a glass coffee table creates a sleek smart contrast against the black carpet flooring and the feature lighting set in the ceiling. A large 8-10 screen media wall creates the main focal point.

Leading on from the front of house through the transition zone is a custom-made wall covering created by the Instinctif in-house design team, which adds personality to the space, whilst a glass slatted feature wall gives the visitor a glimpse of the open plan office and simultaneously offers staff privacy. The overall colour scheme within the main office space is predominantly neutral with white and light grey tones combined with rich purple feature walls and within the carpeting. Bright colours are introduced in soft seating and breakout areas – helping to add warmth and inject fun into this rather elegant plan. The layout of the open plan office is particularly interesting as it is designed as a circular newsroom with a circular high table in the heart of the space, with the central table highlighted by an oversized dome pendant light.

The Boardroom and meeting rooms utilise a matt black colour for the feature wall giving it a key look of sophistication. The lighting throughout this design scheme reflects the shape of the main office table within the ceiling and lighting design. ‘A major challenge here was fitting in the huge AV requirement into our design scheme,’ Kathryn admits. We can see how.

A smart kitchenette/dining area is partitioned off from the main office floor, and features eye-catching graphics on the glazing. The space has been fitted out with LED screens and furnished with white circular tables and chairs, dining benches and high stools. Towards one end there are tea and coffee points in addition to customised glossy black storage cupboards.

140306INS-30‘We are delighted with our striking new office environment,’ comments Instinctif Managing Partner Donna Zurcher. ‘The Interiors Group worked closely with us as a team, listening to our needs and responding with creativity and a depth of knowledge and insight borne from vast experience. I would have no hesitation in working with them again – and found their enthusiasm, commitment and professionalism refreshing.’

Kathryn is equally delighted with both the working relationship and the results here at Gresham Street. ‘Working with Instinctif Partners has been an absolute pleasure,’ she tells us. ‘It really has been a team effort to encapsulate every detail which has evolved into the striking end result. Donna and the in-house creatives from Instinctif have worked tirelessly to create the image of the brand, taking the company to the future. This has added another dimension to the original design.

The creativity, resourcefulness and co-operation from Instinctif has resulted in a happy partnership, achieving an end result which we are all incredibly proud of.’

It sounds to us as though communication was key here – and that all makes perfect sense to us.