July 2018 #186

The logo
Taking reference from Verco’s Brix Hood, Gensler’s logo design draws parallels with the curvature and subtlety of the product. The transparency of the logo offers an abstract juxtaposition to the privacy afforded by the seat’s acoustical surround, whilst stacking the lettering alludes to its playful silhouette.
The cover
Brix-Up ‘Hood’, designed by Studio Verco, provides a versatile and flexible soft-seating solution for informal meetings or for some quiet contemplation time. Brimming with character, the slightly retro design creates a beautifully detailed unit to suit a new way of working and provides the perfect workspace, away from your workplace.