Maybe the greatest mark of a truly successful 21st century brand is its ability to shift from a noun to a verb. British technology company Deliveroo is very much a noun turned verb nowadays! ‘Hungry?
Why don’t we Deliveroo it?’
The business has recently collaborated with Unispace to develop a workplace design that would match its sensational growth – and ambitious future growth plans.
Strategy, design and delivery services have been completed by Unispace, who have created a dynamic new workplace for Deliveroo at its new central London location, overlooking the River Thames.
The brief was to create a flexible, fun workplace, which would connect the teams working at Deliveroo.
Just in case any of you have been stranded on a desert island for the past few years, Deliveroo is a British online food delivery company, founded in 2013 by Americans Will Shu and Greg Orlowski. Based in London, it operates in over 150 cities in the UK, Europe, Australia, Singapore, United Arab Emirates, and Hong Kong.
Deliveroo works with some of the biggest chain restaurants across the UK, with the majority being available exclusively on the Deliveroo app along with thousands of independent restaurants.
The business topped Deloitte’s annual ranking of the UK’s fastest growing technology companies in November 2017.
Deliveroo has grown rapidly in the four years since it launched, outgrowing its offices, moving its growing teams into multiple new offices, and now wanting to consolidate those offices into a new 50,000 sq ft work hub.
The staff wanted the space to reflect their passion for food and create an environment that brought the brand to life, and allowed teams to work closely together in one space.
Deliveroo ultimately sought an environment that supports agile working and the collaborative nature of the company. As they are constantly hiring new, highly skilled staff, they wanted dynamic and varied work settings to encourage sharing – whether cross-departmentally or in the canteen at lunch.
The company employs more than 1,000 full-time staff and works with over 20,000 restaurants. The firm is now looking to recruit 300 more tech engineers, who will be based in the new London hub. This is the first time the majority of Deliveroo’s office-based staff have been under one roof. Maintaining the company culture of a start-up was important to the team, and the design of the River Building workplace provides a flexible space, enabling them to adapt to their ongoing evolution.
An immense floorplate of approximately 50,000 sq ft required the Unispace team to be considerate of connectivity between departments, generating movement throughout the space to prevent silos forming and allowing staff to make the most of sweeping views over the Thames.
The space includes a central area where Deliveroo can hold team events and town hall meetings on their purpose-built ‘rooball pitch’. The rubber sports floor spans 9m in length – coincidentally, the same distance the average adult kangaroo can jump!
The canteen area stretches along the entire width of the office, offering panoramic across the river, starting at Tower Bridge, past the Shard and Globe Theatre, toward the Tate Modern opposite. The canteen is very much at the heart of the workplace, with a social zone at its centre, then becoming quieter and more individual towards the perimeter.
‘We wanted to create a fun, creative space and Unispace understood this from the outset of the pitch process,’ the Head of Facilities at Deliveroo says. ‘The resulting workplace is somewhere our team can come together and generate new ideas, helping us to grow and evolve.’
The aesthetic of the space takes cue from the Deliveroo branding as well as the company’s values. It is a fun but considered environment, which is bright, transformable and, most importantly, connects people.