The Mason Arms, Louth, Lincolnshire

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Creating an unforgettable guest experience at The Masons Arms Hotel in Louth, Lincolnshire, Johnson Tiles’ Prismatics range in bold stripes of black and white helped add a striking feature wall to the bathrooms. Designed by creative studio, NoChintz, the interior scheme offers a contemporary twist on Art Deco that subtly nods to the building’s rich history.

The 10-bedroom hotel is Grade II listed and has been trading since 1715. After a string of unsuccessful tenancies, the current owners set out to overhaul the existing facilities and décor, while appealing to the contemporary tastes of the modern guest. Manchester-based NoChintz was tasked with the job, and in response set out to create a unique destination hotel – not only for visitors to Louth, but also for the local community to enjoy once again.

In response, the entire hotel has been transformed. Inspired by adding a contemporary twist to Art Deco design through the addition of dark tones, soft velvets, brass and marble, NoChintz has ensured interiors that are on-trend while being respectful of the building’s heritage.

For the bathrooms, Johnson Tiles’ Prismatics range in a monochrome palette creates impactful drama through a bold, striped lay pattern. Paired with otherwise understated tints, the resulting interior is fresh and fun. The geometric theme extends from the bathroom throughout, juxtaposed against soft planting to evoke a feeling of luxury.

In addition to the 10 rooms, the lower floors contain three different food and beverage offerings – created to make a multifunctional space that can be enjoyed from breakfast through to dinner.

The ballroom, with its high ceilings and original fireplaces, has been refurbished to its original glory, with a classic checkerboard floor and, across the hall, a formal cocktail bar has been created, with marble counter and hidden brass porthole as a nod to the speakeasy references of the 1920’s.

‘Our vision for the Masons Arms was to revitalise the once much-loved building, back to a state in which it could be enjoyed again by both the locals and new visitors. Playing on the heritage of the building, we curated a colour and material palette that was both contemporary and sympathetic to the design.’ – Lucy Goddard, Creative Director at NoChintz

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