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Bisley has announced its new distribution partnership with fellow British design brand and contract furniture specialists, Deadgood.
Bisley has the exclusive distribution rights to Deadgood products in North America. In a move that celebrates the ‘Best of British’ both Bisley and Deadgood hope to showcase Great British design at a time when cohesion is more needed, sharing values of functionality and quality to create timeless designs with personality.
Robin Bayliss, Group Sales Director for Bisley commented: ‘It’s fantastic to have another Great British manufacturer in Deadgood that we’re bringing to our friends in America. Deadgood pride themselves in producing high quality, ‘homegrown’ products – values that resonate with us at Bisley. Their seating and tables, alongside our storage, have the ability to provide beautiful and functional workplace solutions.
‘Elliot, Dan & I have similar aspirations for both our brands in North America. We have been discussing a partnership for some time now, and, despite the current global situation being uncertain, I am pleased that we’re finally announcing our partnership.’
The majority of Deadgood’s most notable designs – including the Working Girl Lounge Chair, Love Collection & Scafell Sofa, and a variety of chairs, stools and tables – have been installed into Bisley’s New York showroom, but for now will primarily be showcased online to support Government advice and minimise the risk of Coronavirus.
The mix of soft seating and breakout furniture are designed for commercial environments worldwide, and complement the Bisley product portfolio, which includes the award-winning modular storage system, BOB, and the MultiDrawer, both of which have received a Design Guild Mark.
Dan Ziglam, Co-founder and Director at Deadgood, commented, ‘Bisley share many of our own core values, manufacturing high-quality products in the UK and providing employment for local communities, whilst also promoting and supporting the best of British design. As a young, modern brand, we’re delighted to be partnering with them, utilising their vast experience and global reach to support our own plans to build an internationally recognised design brand.’
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