Prague’s Maximilian Hotel reopens following redesign by Conran and Partners
One of Prague’s most established boutique hotels, Maximilian, has reopened after a refurbishment programme by Conran and Partners.
The launch marks the first step in a wider roll-out of a new concept-design blueprint for the brand in Europe, aiming to deliver a distinctive guest experience globally.
The lobby has been reinvigorated as the brand’s flexible work and meeting concept, ‘Plaza Workspace.’ Regarded as the biggest design innovation in the brand’s history, Crowne Plaza Paris – République is the first hotel to launch the Plaza Workspace in Europe.
The approach has also sought to reinterpret the idea of a ‘plaza’ as a place where people can meet and relax and applied this to the various spaces within the hotel, encouraging guests to move between different types of spaces. The design also responds to changing consumer behaviour, in particular flexible working and the ‘always on’ and ‘on-demand’ workplace culture. Spaces and services have been created to facilitate more business-related functions within the plaza workspace, both formal and informal, as well as helping to bring people into the hotel.
The Place de la République is famous as the site of the statue of Marianne – the personification of the French Republic – commemorating the founding of the First Republic of France in 1792. The square is important as one of the key locations where Parisians congregate during times of national significance.
“Within the individual elements of a project there are always opportunities to work with manufacturers to create distinctive furniture commissions and bespoke materials. For each new development, we study the locale and create a narrative, drawing on our experience of blurring the boundaries between work and leisure to create strong, characterful places,” says Simon Kincaid, Partner at Conran and Partners.
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