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Perkins and Will appoints new Principal, Adam Strudwick

Perkins and Will’s London studio has appointed Adam Strudwick as Principal to help drive business development and support its growth across Europe.

09/06/2020 3 min read

Joining from HLW International, where he was Principal in the London office and oversaw the firms design technology group, Adam Strudwick has over 17-years’ experience working on global architecture and interior design projects including Google and Omnicom in Paris; Google, Amazon and Willis Towers Watson in Dublin; and for City giants Investec and Fidelity in London. He also helped design Amazon’s London headquarters.

Adam joins Perkins and Will’s interior design team as a Principal, following the departure of Jonathan Ross, the firm’s business development and marketing director, and will work alongside UK managing director Steven Charlton and other Principals in driving the studio forward following a year of steady growth.

Steven Charlton, Principal Managing Director at Perkins and Will’s London studio, said, We are delighted to announce the appointment of Adam Strudwick as Principal at Perkins and Will. He’s got a fantastic breadth of experience designing for different clients and is deft at understanding the wants and needs of different business occupiers. He’ll be a great addition to our senior team as our strategy right now is to double-down on offering our clients market-leading advice supported by a truly global network of experts.”

‘Perkins and Will is a market-leader globally, yet its London team has the energy and passion of a start-up – and I’m really looking forward to getting involved with some fantastic projects and in bringing some of my own experience to the table,’ said Adam.

‘Clearly, many firms will be reassessing their workplace strategies. But as anyone who has been locked down with children may concur, the death of the office has been hideously overplayed – this is a time of rebirth and for developing real estate strategies that allow people to do their best work wherever they may be. The battle for talent will increasingly be fought around offering something different, better and more sustainable than competitors provide, and this will mean blending hospitality, technology and designs that genuinely encourage collaboration and creativity – whether for financial institutions, media firms or tech start-ups.’

Major architecture and masterplanning projects such as Oxford Science Park have established the UK team’s presence in the science and tech community. While interior design work for clients like the Premier League, Financial Times, Shure, Warner Media and Economist Group, alongside top tech firms, has increased the prominence of the British business.

Earlier this year, Perkins and Will helped launched the Radical Regeneration Manifesto, alongside Bidwells, Bruntwood and Legal & General – a policy report looking to speed up development across the Oxford Cambridge Arc. The report called for an Olympics-style development corporation to help super-charge planning decisions for crucial labs and office spaces.

Speaking to Mix, Adam discussed his new role.

What’s first for you in your new role?

It’s a fascinating, challenging and exciting time to join a new firm and top of my list is to spend the time to get to know as many of my new colleagues across all of our various disciplines as possible, mainly remotely for now.

I’m bringing a passion to deliver workplaces that make people’s lives better, to explore how design disciplines can be better connected, how design services can be evolved and how we can do more whilst using less.

Can you tell us what you’re working on at the moment? 

The studio as a whole is working on some of the most exciting projects in Europe across retail, hospitality and corporate Interiors such as The Stage and WarnerMedia, and broader architecture projects including The European Commission and Oxford Science Park. I’ll be supporting those endeavours and working with the team to develop projects and opportunities with existing and new clients.

COVID dominates the debate at the moment but at Perkins and Will we feel that we should be focusing on reacting to what we as a global society have learnt about ourselves during this period rather than reacting to the pandemic itself, that approach will resonate for longer.  The two keys themes remain as they have been for 5 years or so but have now been accelerated – lets design for enabling working everywhere and let’s put as much combined effort as possible into reversing the climate crisis.

I fundamentally believe in the power of a physical place for an organisation – as for the future workplace, lets wash our hands and wait and see.

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