Jayne: Sometimes you might have to be a bit ‘Primani’ – but the overall feel and aesthetic stays as it should be because you’ve ensured that you’ve kept the key elements that are essential in making the scheme work. Sometimes – and this is quite rare – when you’ve actually put something forward that is really, really good and genuinely adds value, the client somehow finds that extra funding! If the desire is there, you can actually be in a position to add that value.
Marie: If the client understands your design it suddenly becomes about value and not cost.
John: For me, those elements that are added for wellbeing – things such as the living walls – are the things inbetween the core elements and are therefore often hard to sell. Clients are often aware that they need to do something – but then wonder whether they really need them.
So are clients now talking about wellbeing, mental health etc. from early in the process?
Jayne: It has to be at the heart of everything that we do. It’s not just about the spaces though – it’s about the culture. Unless you’ve got the right people to communicate this and to operate it, then none of it will work. I think this has to be driven from the top.
Ian: I totally agree. I think that, if you’re looking to build your business around these principles, then it has to start with the leadership. Also, unless you’re creating the facilities to allow people to thrive, how do you expect creativity from your people? If you don’t do this then you’re actually fostering the opposite and therefore almost creating poor mental health.