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Ennismore opens 100th property, S/O Paris

Ennismore reaches a milestone with the opening of the flagship Paris hotel.

21/09/2022 1 min read

Following a period of high growth alongside a strong global pipeline focused on Europe, the Middle East, North & Central America, and Asia, Ennismore’s 100th property, the flagship SO/ Paris has officially opened its doors.

Ennismore’s collective of lifestyle brands was formed in October 2021 through a joint venture between Sharan Pasricha and Accor, bringing together 14 brands with 87 operating properties. Since, Ennismore has grown rapidly to the 100th milestone mark, and by the end of 2022 will have opened 30 new properties, on average an opening every two weeks.

Recent openings include 25hours Hotel One Central, Dubai; Gleneagles Townhouse, Edinburgh; JO&JOE Rio de Janeiro; Mama Shelter Lisbon; Mondrian Shoreditch, London; SLS Puerto Madero, Buenos Aires; SO/ Sotogrande, Spain; The Hoxton Poblenou, Barcelona, and TRIBE Bali, Kuta Beach.

Curating a unique experience in each of its properties through four specialised in-house studios, Ennismore brands and properties form a unique connection with local and international travellers though relevant cultural programming and authentic restaurants and bar destinations. Building meaningful brands with purpose has set Ennismore apart, ensuring it remains culturally relevant and appealing to guests.


“This is a monumental moment for Ennismore; reaching our 100th property so early in our journey is an incredible achievement,” comments Sharan Pasricha, Founder & Co-CEO of Ennismore. “Our dedication to creating truly unique lifestyle brands allows us to form deep connections with guests. We are extremely excited about what the future brings for Ennismore and our brands.”


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