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Industry Events

Vitra announce new space in King’s Cross

After 20 years in their iconic Clerkenwell showroom, Vitra is set to move into a dynamic new space in Rolling Stock Yard, Kings Cross, which will open in January 2021.

19/11/2020 2 min read
EVO-C, Jasper Morrison, 2020

Vitra’s EVO-lution

The temporary King’s Cross space will host a working installation looking at new office solutions for more flexible working. Vitra will open a new permanent UK flagship showroom in the Summer of 2021 and will announce the location in the coming months. The move comes as Vitra’s lease on its current Clerkenwell space draws to an end.

The Vitra Rolling Stock Yard location will showcase a radical concept for the future of workspaces in the post-COVID era. Vitra’s agile product portfolio will be on display, including Dancing Walls, Multi Lane, Soft Work and other contextual elements. The installation will also present the most iconic products from the Vitra and Artek collections.

Jonathan Parr, Vitra’s new Market Leader for UK and Ireland as of January 2021, commented: ‘This is an exciting time for Vitra. After a successful two decades at 30 Clerkenwell Road, now is the time to move onto a new space that will house our vision for the future of the office. In the meantime, we look forward to welcoming our clients to our Vitrainstallation in King’s Cross from January 2021, and then later in the year to our new UK flagship showroom.’

The UK flagship showroom will demonstrate the new Vitra Club Office concept, along with Vitra’s response to the ever-changing office landscape. Further details to be announced soon – so watch this space!

Vitra presents EVO-C by Jasper Morrison

In other Vitra news, the Swiss manufacturer has unveiled EVO-C, its latest joint project with Jasper Morrison. EVO-C is the first successful translation of the basic principle and functional characteristics of the classic tubular steel cantilever chair into an uncompromising all-plastic model, creating another groundbreaking new milestone within this chair typology.

Throughout the decades, there have been substantial developments and iterations of the cantilever chair – from Mies van der Rohe and Marcel Breuer’s iconic tubular steel designs, to Alvar Aalto’s wooden variations in the 1930’s and the Panton Chair in 1967.

Vitra has continued to pioneer the two-legged chair, known to be one of the great inventions in the history of furniture design, and EVO-C goes one step further. Thanks to today’s gas injection moulding technology, plastic structures can achieve the proven strength and rigidity of cantilevered tubular steel constructions. The load-bearing structure is formed by hollow tube-like components that flow seamlessly into the planar surfaces of the seat and back.

As a result, EVO-C is a plastic cantilever design that successfully exceeds the springy properties of tubular steel, most notable in the extra flex provided by the backrest. It also provides extra comfort through the generous curved surfaces, which make contact with the sitter. The chair provides exceptional ergonomic comfort. The use of a single material – the classic cantilever chair consisted of several different materials – gives it a cohesive appearance. Its silhouette is described as so graceful that the chair almost disappears behind the sitter.

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