P – Purpose
It’s been more than 25 years since John Elkington coined the term ‘triple bottom line’ and 10 years since Simon Sinek delivered his now-viral ‘Start with Why’ TED talk. Yet ‘purpose’ is still a growing buzzword in the workplace, with more businesses demonstrating a genuine desire to do things better – aiming to enrich rather than exploit the world.
Fundamental to ‘better business’ is a dedication to people and planet, as well as profit, and an onus on businesses to live and breathe their purpose in everything they do, not just what they make. It’s here that the workplace itself becomes a hindrance or a huge enabler in actually fulfilling your ‘why’.
Live what you preach: if you have set about to accelerate the world’s transition to sustainable energy, you need to ensure that nothing you’re doing is unintentionally undermining that. Residing in a sustainably/ethically built and run workspace is a non-negotiable.
People, people, people: by far the most cited advantage of being mission-driven? They should not only feel inspired and informed, but also supported to do their best work. Biophilic design, outdoor space, wellness and meditation studios, cycle stores, and good health and childcare all create the required culture of care.
Knock down walls: physically and metaphorically. The opportunity to find others who share your vision, and to be able to easily collaborate with them, allows everybody to move faster.
The workplace is no longer a place to put your laptop and hold meetings – it’s an important reflection and expression of your purpose and intention.
Phil Nevin, Co-founder, x+why