V – Values
As a graphic design agency, we work at the intersection of branding and architecture. So, from where we are sitting, the biggest trends in the workplace are all feeding what is now being recognised as the aorta for all businesses – values and culture.
Where businesses have previously focused purely on finance, then customers, what is now being realised is that, if you want to gauge the temperature (and ultimately profitability) of a business, speak to their employees.
Businesses are now bending over backwards to understand what their people really want, and the general consensus is that the values and mission of the business outweighs the wages and benefits. People are driven more by inspiration, connection, flexibility, wellbeing and learning.
Businesses are now looking to deliver all those things in order to get the things they want – productivity, top talent, innovation and collaboration. The most used words in all our interactions with workplace professionals are ‘human’ and ‘experiences’.
Enlightened companies recognise that a well-designed hub that encourages collaboration and interaction is essential for them to transform into culture-first enterprises – and interior designers and architects re currently doing great work to deliver this.
Our passion is brand, of which values and culture is an integral part. We find (too often) that this is forgotten in the built space, or is applied in a heavy-handed way. Now that agile working is becoming the norm and people have the option of where they want to work, the workplace should become a creative and engaging space that captures the values and culture of the business for its staff.
It’s our mission to get clients and designers to consider brand and values earlier in the design process.
Dan Moscrop, Founder, Them