So, faced with such acceptance of and demand for online commerce, everyone is getting in on the act. Banks, fashion retailing, supermarkets, you name it – and we expect to be able to buy it online and have it delivered the next day or sooner! For example, in my own house, in the last month, we have had delivered…two sets of Nordic walking poles, gizmos for a marine diesel engine, 14 prom dresses (of which, so far, 12 have been returned), three cases of dogfood and a manhole cover. We want to control our heating, our library card and our boarding passes for the holiday flight. All these companies are hiring their own tech teams and creating their own worlds. We now have PropTech, FinTech, MedTech, FashionTech, SportsTech, HealthTech and FemTech, to name but a few.
Such retail joy cannot be driven solely by outsourced tech; it has to come in-house. The establishment started to suck up all the tech talent. So what is going to happen to the tech hubs?
I believe the hub areas will slowly transform into the incubators for the rest of business, growing the staff and start-ups that bigger companies will then absorb. Tech is being homogenised throughout business and that tightknit group of workers we are used to chasing with crazy-wonderful office design, food and wellness perks are, at once, more in demand than they have ever been – and more thinly dispersed.