How has coworking’s shift from incubated work environments for start-ups to flex space for established companies influenced your offering? From the beginning, the sector has always appealed to start-ups offering flexible, ready-to-move-into office space requiring zero or nominal capex and many more benefits besides. However, the industry had issues. Provider’s branding was widespread, large requirements were difficult to accommodate, facilities were limited, and the ‘wow’ factor was missing.
Thankfully these issues were recognised and addressed. The sector is now full of predominantly unbranded space that can accommodate small, medium and now much larger requirements, providing high-end contemporary space with state-of-the-art technology, amenities and facilities that are ideal platforms for nurturing and retaining the existing team and attracting new talent.
Newer coworking environments add value to what is essentially a rented desk. For example, Labs offer technical services and WeWork offer community. What is your USP? As a global coworking brokerage, our USP is our expertise and experience. We were founded in 1993 and were the first real estate specialist to provide global tenant-rep services to clients seeking flexible workspace and coworking space. Today, we offer the full spectrum of flexible workplace solutions, including serviced offices, coworking spaces, flexible leases, meeting rooms, virtual offices, day offices and business continuity space.