The Office Group and SODA unveil cinematic Brock House
Inspired by the eclectic history of the building, Brock House is set within an ‘island-like’ building in the West End, offering an oasis of calm with wellness at its core.
First established in 2000, Camira’s knitting facility has been creating technical textiles for over two decades – now given a new name, logo and look as part of a complete brand refresh.
Technical knitting is a form of fabric manufacturing which is created using computer aided design (CAD) on a bespoke basis. This means that each Camira Knit fabric is custom made for an individual product, ensuring it exactly fits its dimensions, and delivering a zero-waste textile component which can be applied with exceptional ease of upholstery.
Quietly gaining industry acclaim and popularity in recent years, Camira Knit has created bespoke textiles for some of the world’s largest manufacturers and their bestselling products – responsible for the fabrics featured on Haworth’s Very and Soji chairs, the Evo lounge chair by EFG, and the renowned Haze pendant by Zero Lighting, amongst many others. As part of the launch of the new brand, the company has created an extended film which features interviews with the designers behind these products, providing a compelling insight into the ways in which knit can be used.
‘Knit is more popular than ever before – we’re seeing it everywhere from fashion to furniture, and even performance sportwear,’ comments Darren Hill, Head of Camira Knit. ‘It really has captured people’s imaginations, and we are incredibly excited to embrace this new era of knit and bring Camira’s capabilities to life.
‘We’ve really worked to celebrate all that is possible with technical knitting with the launch of our new brand, Camira Knit. Shining a spotlight not only on the incredible design possibilities it offers, but also the operational benefits it brings to customers and its incredible zero-waste sustainability credentials, knit truly transforms what is considered possible with fabric – and we’re so excited to showcase this under the new name and in our latest film.’
Inspiration for your next read
Ultrafabrics, the world’s leading animal-free fabric manufacturer, introduces a bold new range of colours in its Volar Bio range.
Deeply textured and environmentally friendly, Craggan Flax is a beautiful new addition to Camira's collection of sustainable fabrics.