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New: Debut from Svensson

Marking the beginning of a new era for Svensson, Debut is manufactured from recycled ramie which is woven together with a wool mixture, merging together to create something different from a distance.


2 min read

Reminiscent of classic Scandinavian textiles from the 40s and 50s, Svensson‘s new upholstery fabric Debut is grounded in a modern philosophy, creating a dynamic structure where ramie takes the spotlight alongside the low-key wool blend. Despite containing recycled materials, the fabric has a durability of 70,000 Martindale.

Ramie, also known as Chinese grass, is a plant related to flax and nettles and has natural antibacterial and fire-resistant qualities. Ramie yarn has been found in the bandages used on Egyptian mummies, and Napoleon used ramie for his army’s uniforms!

Debut is made at Svensson’s factory in Kinna, Sweden. Waste materials from the Ramie production are sent back to the spinner on the same truck that delivered the yarn, then torn up and spun into new yarn before coming back to the factory to be woven into Debut. The whole process is circular and friction-free, which strengthens the fabric’s sustainability profile.

‘Debut is the kick-start of a truly sustainable range and along the way there, circularity will be a vital guiding principle,’ says Svensson.

‘For us, this means focusing on the lifetime of the fabrics and getting maximum use from the materials. This means we’re exploring new avenues which provide smarter workflows. And thanks to having our own production facility in Kinna, Sweden, we can make sure that this happens. We have total control over the whole process from the raw-white yarn to the finished textile. We ensure that the products are manufactured without any unnecessary chemicals. We’ve stopped thinking of waste materials as a necessary evil and started thinking of them as a resource.’

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