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Italian studio gumdesign create relaxed DRESS_CODE chair for S•CAB

Introducing DRESS_CODE: a chair with generous proportions that can be dressed with tailored garments, accompanied by a coffee table of the same name.

Paid feature by S•CAB Design

31/05/2022 2 min read

S•CAB has chosen to experiment, entrusting the interpretation of the product to eyes and minds that have never attempted to design a chair.

The DRESS_CODE armchair is the result of the unprecedented collaboration of S•CAB with gumdesign, aka Laura Fiaschi and Gabriele Pardi, a studio from Viareggio, Italy known for its unique approach that mixes design, graphics and architecture to give life to refined industrial design projects.

“Finding a collaboration that suits your way of being – from a business point of view – often requires extensive research,” comments Luisa Battaglia, S•CAB Art Director and co-owner. “For our new 2022 products we wanted fresh designers –  little influenced by the classic criteria which must be followed when designing a chair. At the same time, we needed a comfortable product that would complement our current proposal and would be in harmony with our production. I immediately thought of gumdesign. I let my instincts guide me, I called Gabriele and Laura and I asked them to design for us. They replied: “Do you know we have never designed a chair?” So, I replied: “This is why I want you, for your view free from superstructures”. In a short time, DRESS_CODE came to life!”

Made up of a coated metal structure, the chair is visually light and soft thanks to its circular section and the articulation of its curves, with the detail of the wooden armrest, which through two simple hinges ‘wears’ its own textile lining. The latter is the distinctive feature of the armchair. “From the single chair to the collection, a single gesture is enough: an agile and practical change of clothes like when a person chooses what to wear according to the context in which they find themselves, from every day to more formal,” S•CAB describes.

“DRESS_CODE is inspired by the canons of haute-couture, playing with the combinations of colours, between structure and seat, with the textures of indoor and outdoor fabrics and with their processing,” says the gumdesign team. “In addition to the smooth, sheet-like fabric, we offer a square quilted version, as well as a wave-shaped and padded one; quilting and padding are both a graphic element and a source of greater comfort.

The concept of matching set is also borrowed from the world of fashion. DRESS_CODE includes a family of casual coffee tables, to be used individually or in partial overlapping of heights and shapes next to the DRESS_CODE seat.

Metal tops – in addition to the innovative carbonated cork – rest on the base made in coated metal with a tubular section like the armchair of the same name: adding intriguing style to commercial interior spaces from hospitality to office lobby.

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