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Modus launch new digital campaign, Take a Seat

Modus celebrate their 20th anniversary with the launch of 5 new products as part of their digital campaign #takeaseat

04/05/2020 3 min read

Award-winning British furniture brand Modus has revealed five new products as part of their digital campaign #takeaseat.

With public gatherings being cancelled around the world due to the coronavirus pandemic and opportunities to showcase product significantly reduced, #takeaseat will see Modus present their new collections digitally over the coming weeks.

“Businesses across the world are trying to adapt to the unprecedented challenges being presented daily by this dreadful pandemic,” said Jon Powell, founding partner at Modus. “We are hugely sensitive to the hardship people are facing and we will be announcing a series of initiatives in the coming days and weeks designed to help support our local community.

“In the meantime, it’s our responsibility as business owners to try to carry on where possible and continue to promote our brilliant roster of designers in any way we can. By placing #takeaseat onto our digital platforms we will be making the best of a difficult situation while ensuring all the hard work and creativity shown by our designers reaches the widest possible audience.”

The latest collection expands on Modus’ range of soft seating to include new pieces from leading international designers Monica Förster, Terri Pecora, Sir Kenneth Grange and SmithMatthias, alongside pieces from long-standing design partners PearsonLloyd and Michael Sodeau.

Later this year Modus will reveal new collections by Richard Hutten, Michael Young, Bethan Gray, Jon Prestwich, Simon Pengelly, Claesson Koivisto Rune and Christophe Pillet.

March Lite by Sir Kenneth Grange and SmithMatthias
Panda by Monica Förster

Panda is characterised by organic curves and a compact shape; a perfectly formed soft sofa, making it ideal for space conscious schemes. Available as an armchair, two-seater and three-seater sofa, with accompanying chaise and low table. An elegant powder- coated metal frame gently cushions Panda’s rounded form.

March Lite by Sir Kenneth Grange and SmithMatthias

The March Lite chair is an extension to the original wooden stacking March chair by the design duo Sir Kenneth Grange and SmithMatthias.
Its simple pared back design makes it more efficient in terms of production – using fewer materials and a more elegant aesthetic. Available in natural and stained ash and finished in a water-based lacquer in natural or black.

Clara by Terri Pecora

Terri Pecora’s first product for Modus has been designed with a circular approach in mind, using separate replaceable components to enable a longer life cycle. A tube-like steel frame which holds four loose cushions gives Clara countless possibilities for repair – should any part become damaged – a new cushion cover can easily be replaced. The frame is available in five colours to match the piping or compliment the fabric. Available in three sizes; a compact chair, a more substantial chair and a small, two-seater sofa. Generous and invitingly soft cushions give Clara an indulgent charm that belies its resourceful design.

Draft by PearsonLloyd

With a nod to mid-century modern design, PearsonLloyd’s new sofa is defined by smooth lines and careful attention detail. With slender arms and a sleek, one-piece seat, Draft sofa has a crisp, lean and refined aesthetic. Available as a chair, two-seater and three-seater sofa, loose back cushions soften its architectural structure. Blanket stitching in a matching or contrasting thread that runs along the top edge of the seat cushions adds to the sofa’s hand finished appeal. The Draft collection also includes a range of low and high coffee tables, available in various sizes, with a solid oak top and metal frame in a natural or black finish.

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