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Pearson Lloyd add two new products to the TAKT Cross family

A sustainable, flatpack table and chair mark the first birthday of the direct-to-customer Danish disruptor.

25/04/2020 3 min read

In spring 2019, Pearson Lloyd played an instrumental role in the launch of Danish design disruptor TAKT. The new Copenhagen-based start-up set out to reinvent the furniture industry,  to deliver high-quality design with an uncompromising approach to sustainability at radically fair prices – directly to customers around the world. Pearson Lloyd’s Cross Chair – an easy-to-assemble flatpack take on the archetypal timber side chair – was the company’s first product, and remains its most successful to date.

To mark TAKT’s one-year anniversary, Pearson Lloyd has designed two new products for the brand in the same spirit as the groundbreaking Cross Chair that was integral to TAKT’s launch in 2019.


‘A few years ago, when we began talking to TAKT about working together, we were attracted to their energy, ambition and enthusiasm. The proposition to deliver sustainable furniture using simple ecommerce principles with Scandinavian design values was utterly compelling. It seems like the market agrees,’ says Tom Lloyd, co-founder and co-director of Pearson Lloyd.

‘Consumer habits are changing at extraordinary speed. The growing familiarity and ease of buying online is now balanced by a much more critical view of the impact of these purchases on the environment. The Takt proposition perfectly addresses these habits and concerns.’

Pearson Lloyd’s designs allow for wearable parts to be easily replaced, and due to the clever flatpack design all the furniture can be dismantled into separate materials to allow for effective recycling.

Cross Chair Tube

Cross Chair Tube shares a visual language and assembly method with its predecessor, but is materially distinct. Where the Cross Chair features a frame of solid oak, the Cross Chair Tube incorporates recycled tubular steel – a less-expensive material than oak, thus allowing the chair to be sold at a lower price point, helping to fulfil TAKT’s aim of making high-quality design as accessible as possible. The black powder-coated steel introduces a material contrast to the plywood of the backrest and seat, as well as creating a more slender and lightweight silhouette without sacrificing strength. Furthermore, the use of a  metal frame allows multiple chairs to be stacked easily for storage.

Like its predecessor, Cross Chair Tube is available in three ply finishes, natural oak, smoked oak and black. Moreover, it’s possible to customise with a variety of Kvadrat wool fabrics and aniline leathers, so your chairs will naturally blend in with your personal interior. All fabrics are of course EU Ecolabelled and leathers have received the Nordic Swan Ecolabel.

Cross Table

Cross Table is Pearson Lloyd’s eagerly awaited addition to the Cross family, transferring the same design concept to the classic typology of the Danish dining table.

As with all members of the Cross family, an intuitive self-assembly process is central to the design. Pearson Lloyd began by determining the smallest square table that could comfortably seat four people, and developed the frame and legs so that the same parts could be used in larger versions.

The surface comes in oak-veneer plywood with a frame made from solid oak, lending it the same weight and authority as the Cross Chair. It is available in one size at launch: a square version (75cmx75cm) seating four at dining height.

As is characteristic of the Cross family, the table is simple in form, practical in construction, and beautiful in execution.

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