It’s been a long, long time since we were last in London’s famous West End. It’s been a long, long time since we last actually visited a new project, for that matter. Well, today we’re putting both of those to rights.
We’re in London to take a look at the new Sprints Capital headquarters and, with mask discarded and hands sanitised, we wonder what we might find once we reach our destination. Perspex screens? Washing stations? Yellow and black chevrons? Warning signs? Actually, what we find is none of the above.
Sprints Capital is an advisor that invests in technology-enabled growth companies with proven business models, strong and durable market positions and excellent teams.
Over the last two decades the team behind Sprints Capital has invested over €2bn in promising European internet businesses, many of which have grown to become global champions.
The new Sprints Capital space lies on Duke of York Street, just off Jermyn Street. We meet with the scheme’s designer and Co-owner of The DSGN Studio, Ben Dudley, who social distantly guides us up to the Sprints Capital space, where we’re, in Ben’s own words, instantly saturated into the world of Sprints. Unlike the more corporate, somewhat typical (albeit high standard) landlord interior we found in the lobby, the Sprints Capital environment plays with the senses, immediately taking us along a dark, cool (it’s 30 degrees outside, so this is cool in both senses of the word), art-lined gallery space, before we emerge into the bright, brilliance of the relaxed and refined client lounge.
Taking a seat (in beautiful Scandinavian upholstery), we ask Ben about the origins of the project and his relationship with Sprints Capital. ‘We started this project just as lockdown was happening,’ Ben recalls. ‘We didn’t have any problem with our supply chain, thankfully. To start with, we were asked to play around with the existing structure – and then to design something completely different; a space which would work with the advantages of the architecture of the building.
‘So we developed two schemes – one using the majority of the existing structure that was already in place here, and one featuring the idea of having a ‘tunnel’ leading into the main client space. It quickly became apparent that the second design was a much more effective, elegant solution.