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Hootsuite reimagines London office for future of work

Working with flexible workspace providers LABS, Hootsuite has reimagined its ‘London Nest’ office space at 90 High Holborn.

06/04/2022 2 min read

Putting the future of work and employee wellbeing front of mind, Hootsuite listened to its staff (‘Owls’) about they wanted in their workspace today – an internal survey found that 62% of its 105 London Owls would prefer to go into the office 1-3 days a week and 30% would prefer to head in just a couple times a month. It also became clear that mental health had been greatly impacted by pandemic-related isolation, and that people were looking for spaces that supported collaboration and opportunities for connection.

“Throughout the COVID-19 crisis, Hootsuite has taken the approach of an employee-led distributed workforce strategy. Now that people are returning to the office, we wanted to ensure these spaces are designed for the return to work and that our employees feel comfortable and can be the best version of themselves in the workplace,” said Karen Chapman, EMEA Office Manager, Hootsuite.

Hootsuite’s London office is situated within 8,390 sq ft on the sixth floor of LABS 90 High Holborn, a landmark building located in London’s Knowledge Quarter and near to the West End. Like the design aesthetic of all LABS spaces, 90 High Holborn uses neutral colours and tones and natural materials to deliver calm and comfortable environments that can easily be customised to suit a brand’s needs and identity.

Prior to the refurbishment, Hootsuite had 126 assigned desks in the space. There are now 80 unassigned desks, all of which are bookable in advance via the Robin app, which is also used to manage Hootsuite meeting room bookings. Over 50 traditional workstations were removed from the workspace to make room for more community and wellbeing-focused areas.

Other new points of interest include additional collaborative and relaxed soft-seating areas, 16 sit-stand desks, two under-desk treadmills and two under-desk bikes, a dedicated wellness room, biophilia across the whole space, art and whiteboards in most meeting rooms, a dedicated quiet Focus Zone complete with an acoustic screen, and day-use lockers. All of the existing furniture was repurposed and reused and all of the excess IT equipment was donated to charity via Green Standards to a school in Ghana, Africa.

“The additional collaborative areas have already received huge amounts of positive feedback, and our Owls have also responded well to the added biophilia,” added Chapman. “It’s a well-known fact that being in close proximity to nature can have huge benefits on one’s mental health, so the addition of plants into the workspace was a very strategic design decision.”

The re-imagining of the London office follows Hootsuite’s Vancouver HQ redesign. Looking ahead, Hootsuite is examining each of its workspaces to see how it can make changes to ensure they are more inclusive and prioritise employee wellness. Collaborative areas, wellness rooms, the Robin app and added biophilia are just some of the features that are planned for other Hootsuite workspaces.

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