Global software company, theTradeDesk, has taken more than 76,000 sq ft over four floors at One Bartholomew. The new Grade A building is in the regenerated area of St Bart’s, sitting in the heart of London and bridging the juxtaposition of the financial history and heritage of the City with the tech and creative industries emerging from Farringdon and Clerkenwell.
The bold, impressive design – courtesy of Peldon Rose – represents the company’s pioneering approach and plays an important role in their attraction of new staff.
As a global business, there are certain values that theTradeDesk holds as integral to the success of the business and the development of its vibrant, people-centric culture. While the headcount sits at approximately 300 staff, a key concept of the design was to make it a space for the individual – a welcoming environment that balances the sensation of homeliness with an engaging, inspirational community atmosphere.
The relocation was led by a requirement to create a more connected office. The company’s culture is very much focused on the idea of community and bringing people together. To achieve ambitions of growth while nurturing this passionate culture, the business needed to move to a location that would lift any limitations on staff and the ways they worked.
We ask Senior Project Designer, Sonia Crozier, to tell us about the origins of the project. Sonia reveals that the former London home was a relatively small 8,000 sq ft space on Farringdon Road. theTradeDesk had already selected One Bartholomew and Peldon Rose assisted with early stage feasibility studies on the potential costs, and the occupational opportunities that this particular property presented. ‘We also acted as the client’s monitor whilst the Cat A works were being undertaken by the developer’s contractor, ensuring the client were kept informed of any unexpected changes in specification or any potential delays, Sonia tells us.