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Beta Space is a fully customisable, self-contained workspace supporting creative collaboration and hybrid working.
Beta Space is a customised, self-contained workspace specifically designed for creative collaboration and hybrid communication, sitting inside a businesses’ existing office. Through the curtain walls that separate the space from the rest of the workplace, moveable dividers, furniture and other flexible elements foster collaboration and support hybrid working.
To create each Beta Space, Jackdaw work with each client and their employees to build the right type of creative space they need – using in-depth interviews, workshops and expert insights to audit a businesses’ creative working practices and requirements. Jackdaw Studio then custom-design, fabricate and install Beta Space – offering the first step for creative businesses looking to engage with the question of the future of workplace.
Beta Space was immediately seized upon by companies that recognized their workplaces were no longer fit for purpose: acknowledging a real need to engage with their staff and position themselves at the leading edge of workplace innovation.
Ogilvy was the first company to jump on board with Beta Space. Jackdaw Studio conducted in-depth engagement across the business in the form of interviews, then building on the findings with collaborative workshops. The research revealed that Ogilvy needed a fully flexible, moveable space that retained a sense of autonomy for staff who had identified the power to control their space in lockdown as an unexpected aid in getting the job done.
This white-walled Beta Space is a conspicuous addition to a floor of Ogilvy’s office once populated with rows of desks. Wrapped with a thin curving LED strip, Beta Space is distinctly delineated from the rest of the office, with prominent branding marking its arrival and purpose easily communicated to the wider business. Fully enclosed, flashes of bright yellow at the entrances hint at the enveloping environment contained within.
Beta Space in its ‘reset’ position is devoid of furniture or equipment. This is intentional to allow users to be free of constraints. Instead, staff arrive open to the creative possibilities of configuring their own workspace, with furniture and equipment introduced into the space from the Furniture Car Park. Furniture is of simple construction: birch ply, white laminate and powder-coat steel, with everything on castors making set-up a breeze.
Large magnetic writeable walls can be drawn across for optimal brainstorming space or to break down Beta Space for smaller group meetings. Additionally, Ogilvy’s Beta Space uses enhanced technology and explores ergonomic aspects of hybrid work to deliver a level playing field for those in the office and those at home.
The resulting space supported the key collaborative working styles crucial to Ogilvy’s business, from brainstorming and chemistry-building, to preparing for pitches and showcasing work to clients. Ogilvy’s Beta Space also, crucially, humanised hybrid work.
Images courtesy of Jackdaw Studio and Tom Joy
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