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London-based architect Jump Studios (a Populous company) has worked alongside Serbian practice Antipod to create a dynamic new workplace in Belgrade for the independent gaming studio Nordeus, best known for Top Eleven – the world’s most successful mobile sports game, with over 200 million registered users.
The Nordeus HQ now occupies a brand new 6,000 sq m building in the GTC Green Heart Complex, an eco-friendly development in the Serbian capital, in its continuous bid to attract the best designers and tech creative talent from across the globe and, locally, boost productivity, creativity and celebrate the culture at Nordeus.
By rethinking the visitor journey and employee circulation and incorporating diverse new facilities to suit the company’s 170+ employees, Jump has fostered an open, flexible and collaborative new environment for Nordeus. With a focus on wellbeing and work/life balance, the concept incorporates a suite of first-class staff amenities including a gym, yoga studio, music and gaming rooms, as well as a soft play area for children, maker’s space, and a messy room for creative workshops, where the practice of traditional arts is encouraged to enliven the digital gaming development process.
Flexibility was key to the success of the project, acknowledging Nordeus’ ever-changing working patterns. Moveable partitions can adapt to the expansion of project teams as product designs take off and shrink back when projects reach completion. In addition to these size-shifting solutions, informal breakout areas and meeting booths further aid agile working.
At the client’s request, the HQ is as transparent and non-hierarchical as possible, with the management to be found in the heart of the building on level three, instead of on the top floor. The best views of Belgrade are enjoyed by staff on levels six and seven, and every floor has its own 270-degree balcony for people to enjoy the surroundings, work outside or enjoy open air activities.
The ground floor houses a large, multi-purpose, 200-seater auditorium, that can hold staff meetings to support the open and transparent culture the company treasures, as well as hosting external events such as gaming competitions. The space also contains an adjoining café and restaurant, with an in-house F&B experience for Nordeus employees, but also guests to the HQ, who will get a glimpse of the creative working culture that has made Nordeus so successful.
Moveable partitions can adapt to the expansion of project teams as product designs take off and shrink back when projects reach completion.
Ivana Paunović, Workplace Experience Manager at Nordeus, said: ‘One of our key strategies at Nordeus has always been to invest in our people, and moving into our new home was a big part of that. Jump Studios and Antipod have truly supported us by designing a space that has fulfilled our brief on delivering an inspirational environment that gives our teams the opportunity to develop, be successful, and create games that can compete globally.’
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