Nostalgia takes hold at London’s Sloane Street Deli

In the bustling global metropolis of London, designing with close-knit neighbourhoods in mind can be a difficult proposition, but Rawan Muqaddas’ reinterpretation of this Belgravia favourite makes it look easy. Characterised by a nostalgic, retro-styled combination of homely terracotta, rattan, wood and original carved mouldings, Sloane Street Deli’s new look proves the devil is in the details as natural light washes over veined marble tabletops, tiled counters and the curving display of freshly baked bagels. A colour palette of creamy beige, blush rosewood and a hint of pastel green lifted from the counter’s spice rack generates warmth as the interior transitions from day to night, whilst a newly implemented interior flow smoothly facilitates both dine-in and take-out service.

Functioning as a nod to Sloane Street’s chic sensibilities and so too the historic neighbourhood delis of Europe, the project is underscored with subtle hints of Muqaddas’ own middle-eastern heritage for a local spot that is truly representative of both local character and London’s melting pot of diversity.