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Sofa.com adds the wow factor to boutique hotel The Bath Arms

Sofa.com has been tasked with adding both style and comfort to the beautiful boutique inn, The Bath Arms, located on the edge of the Longleat Estate in Wiltshire.

Paid feature by sofa.com

22/10/2020 3 min read

One of 4 acclaimed hospitality businesses that sit within the Beckford Group, The Bath Arms underwent a complete design overhaul in April and the team at sofa.com were brought on board to handcraft the beds that are the focal point to their rooms.  Alistair Taylor from The Beckford Group gave us some insight on the process and inspiration behind the project.

How did you approach designing the space?

This is really second nature for Charlie Luxton, Operations Director at The Beckford Group. Charlie has spent years working for the most prestigious hospitality companies and British brands and has the most incredible black book of contacts. Charlie is a huge fan of antiques and, when he’s not in the pub, you’ll find him trawling the web for his next find – he hasn’t seen his garage floor in years! So, our starting point was Charlie’s garage and the collection of beautifully made antiques he’s collected.

What look did you want to create/ what was the brief?

We don’t have a brief when we start a new project! From a commercial point of view, we think of the size of the room and how a guest will use the space because without sockets in the right places, lighting and comfortable furniture so a guest can relax. All of our pubs are in such beautiful areas too, so we like to reflect the outside and give a sense of place to the materials, colours and textures of the room.

What is your process/ what do you start with first and then how did you build up the look?

We start with the antiques that Charlie has collected, think beautiful armchairs, solid wood tables and vintage artworks, and then fill in gaps with new pieces. That mixture of old and new really gives a sense that a room is lived in and feels homely. Once we have all of the right pieces we then think about colour. For this and all of our projects we worked closely with the Farrow and Ball team, they are based just down the road from us. We invited them to the space and have a conversation about the rooms and the pieces we already have. Colour is key as it give synergy to the room and stitches all of our pieces together. We then take out the fabric samples for the textiles in the room and send chairs off the be re-upholstered and set the sofa.com team to work crafting the beds that are the focal point to our rooms.

The pieces we choose from sofa.com are influenced again by what we already have. We look at shape and form of the existing pieces and then find a bed frame or sofa that compliments that. The beauty of sofa.com is that they have a huge range of bed frames and a great choice of fabric. For this project we choose everything from country-style tweeds to bright orange velvets. We like to ensure each room feels unique and special, our guests quite often request certain room based just on the comfort of its bed!

The project was actually started just before lockdown and we had about 3 months to completely design and renovate the pub – this was obviously extended as time went on. This was actually our biggest challenge but forced us be more considered and creative. As a result, we have created interiors that are considered and one of a kind, created mixing old and new.

The sofa.com trade team are available by appointment to discuss any project at sofa.com’s Chelsea showroom, located at Unit 35 Chelsea Wharf, 15 Lots Road, London, SW100QJ.

For more information on the benefits of opening a Trade account, visit sofa.com/gb/trade

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