‘The interior expresses the nature of many guests, working and regularly travelling, picking up style cues from different cultures and different places,’ he adds. The choice of artwork was also specifically chosen for its modernist cubism – inspired by Tamara de Lempicka, the Polish born artist who worked in Los Angeles and New York. These shapes have been continued in the rugs and carpeting, which has a contemporary cubist form – derived from the city and overlapping skyline shapes.
‘Our favourite element of the space is the large art piece in the guest corridors, an area often overlooked but which in this case offered a unique proposition,’ says Nicholas. ‘Our idea was to take advantage of the tall atrium lobby and showcase a single wall artwork over the seven floors – a cubist abstraction created by American art company, Kalisher. Close up, when going to the guest room, the form is abstract, and it is only when you take the main atrium elevator that the whole picture comes together as the skyline of Frankfurt. ‘
We had, as a core objective, to create a place where one can live, rather than just stay, and the guest feedback shows that we accomplished this well. This has motivated us to take this further in the way we approach hospitality – moving from conventional to conversational.’