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Bachmann introduces new PRIMO2: Design Thinking that stands the test of time

BACHMANN’s latest powerstrip impresses with its new technical, application-specific, and user-oriented variants.


2 min read

‘Design Thinking.’ It’s the buzzword on every creative’s lips. The concept is often discussed in relation to digital technologies, or larger design and architectural projects – but how does Design Thinking play out in the context of everyday appliances?

When it comes to real world appliances, BACHMANN PRIMO2 is robust, practical and aesthetically pleasing, and has been a staple product in offices and homes around the world for a number of years.

In 2020, PRIMO was reimagined, and went on to win the RedDot Award in the same year. In many ways, it’s the embodiment of modern design and functionality and ‘Design Thinking’ in action; the balanced contrast between geometrical lines and technical surfaces enables the product to resonate seamlessly with modern and contemporary interior design schemes.

The PRIMO range has been available in a multitude of colours. From classic black to ocean blue, customers can choose according to their individual taste and the ambient design of the environment in which the appliance will reside – from office to home.

PRIMO2 offers choice from a functional perspective as well as a visual one. As well as colours ranging from classic black to ocean blue, customers can select from variable replaceable end caps and end caps with cable rewind functionality that enables the product to be stored away safely and tidily.

Meanwhile, the optional suspension strap and hanging loop allow PRIMO2 to look good and blend in, whether suspended horizontally, hanging or screwed onto a surface. The range also features USB-A and C chargers, integrated surge protection and classic switches.

“As with many products that are the result of Design Thinking, it is inevitable that additional and updated versions of PRIMO will be available in the future,” comments BACHMANN. “After all, good design is based on impact; it must meet the needs of the user. Only then will it stand the test of time.“

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