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Ideal Standard

Ideal Standard’s new era of design

Ideal Standard is a leader of design-driven bathroom products, with 100% focus on bathroom and washroom solutions, their brand portfolio includes the two most recognised and respected bathroom brands in the United Kingdom, Armitage Shanks and Ideal Standard.

About Ideal Standard

Ideal Standard is synonymous with ground-breaking design, which has always been part of Ideal Standard’s DNA. Working with Master designers like Gio Ponti in the 1950s or Achille Castiglioni and Paolo Tilche in the 1970s and 80s, the company not only introduced design in the world of bathrooms, but it also influenced society as a whole and redefined the role of the bathroom within it.

Ideal Standard has always been a design brand, with deep rooted skills and a rich heritage. Having been raised by the Master designers of the past and representing Italian design in all its aspects around the world, they appointed Ludovica and Roberto Palomba to explore this heritage and translate it into the 21st Century.

Ideal Standard showcases their vision through innovations and product offerings like its comprehensive pre-wall installation system PROSYS™. PROSYS™ perfectly complements the company’s revolutionary silent and hygienic WC flush technology AQUABLADE®. The FirmaFlow® cartridge is an undisputed market leader with its innovative engineering and extraordinary powers of durability.

Armitage Shanks is a British institution, established in 1817 the Company have remained at the very forefront of innovation, whilst providing market leading, high quality products, which have been welcomed into hospitals, schools, businesses and homes for two centuries.

Together they form the leading manufacturer of bathroom and washroom products in the country and have a strong presence in every sector of the construction market. These resources mean the Company are able to combine expertise and experience with the latest manufacturing technology to deliver a range of high quality, high performance products.

Manufacturing excellence is their cornerstone.  Knowing that their robust, products can withstand the day-to-day rigours is essential.  The highest quality materials are used, each subjected to extensive life testing.  The result is that the Company continually exceed all British and European standards and everything made comes with a comprehensive guarantee.

Please visit www.idealstandard.co.uk for further information


United Kingdom


Workspace, Hospitality, Residential, Public Sector

Company Type




Ideal Standard’s Gusto tap range is designed specifically for kitchens

The two styles with coordinating sink mixers bring refined Italian design into contemporary cooking and dining areas.

15/12/2023 1 min read

Ideal Standard uses innovative technology in its latest shower mixer collection

The Ceratherm Navigo collection allows users to adjust water flow precisely and alter temperature with a smooth push-and-turn movement.

22/09/2023 1 min read

Ideal Standard welcomes Calla and Joy Neo to its Atelier Collection

The two additions blend classic design with innovation, drawing inspiration from Victorian elegance and versatile sophistication.

04/09/2023 2 min read

Contact details

The Bathroom Works, National Ave, Hull, HU5 4HS

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