Explore the latest projects from the UK’s commercial interiors industry, featuring the best of workspace, hospitality, living and public sectors.

The Office Group and SODA unveil cinematic Brock House

Inspired by the eclectic history of the building, Brock House is set within an ‘island-like’ building in the West End, offering an oasis of calm with wellness at its core.

23/06/2021 3 min read

Interviews, opinions and profiles from industry experts

Celebrating 100 years of tp bennett

Leanne Wookey and Tajal Rutherford-Bhatt, directors at tp bennett, tell us about the firm’s heritage, history, developments and how the next 100 years is likely to commence...

23/06/2021 2 min read

Discover the latest and most innovative products curated by Mix Interiors.

Meta: MARK Product's new circular lifespan outdoor furniture 

Cornish for 'meet,' Meta is made using plastic hay bale wrapping, available with a wooden or recycled plastic table top.

23/06/2021 1 min read

Companies

View all companies

Discover the latest news and company profiles from the companies shaping the UK commercial interiors industry.

Company Profiles

View the latest company profiles from the commercial interiors industry

View all

Your single source for all commercial interiors events throughout the UK


Industry Events

A rebrand ushers in a new era for Autex Acoustics

Autex Acoustics have partnered with Marx Design to create a new identity, giving the brand a cohesive visual narrative.

09/06/2021 2 min read
Autex Acoustics Ltd
Autex London Showroom, 61-67 Old Street, Level 5 Roof Terrace, EC1V 9HW, London, United Kingdom

Autex Acoustics has always had a product first approach. Over the past 50 years, the Autex Acoustics team has been designing and manufacturing innovative textiles for the built environment—investing time and energy into developing industry leading products, and paying little mind to the brand’s visual identity. While every acoustic product reflected the bold, innovative spirit of the founders, the branding was stuck in the past. The flat, corporate blue and dated logo felt out of place for a company committed to creativity and contemporary design.

To reimagine the brand, Autex Acoustics partnered with Marx Design. Creating the new identity meant giving the brand a cohesive visual narrative. The brand colours were refined, with two primary colours—black and white—chosen to create space for the product’s colours, textures, and sculptural form to shine through the photography. The simple, timeless palette also ensures the brand will remain aesthetically relevant.

In line with the colour update, the brand’s logo and typeface were given new life. The new logo depicts two modular acoustic panels leaning gently on one another to form an abstract ‘A’ shape. RM Neue was chosen as the new font— a clean, timeless typeface that is legible at all sizes.

The modular panel silhouette was also used to create bold, graphic patterns that represent both the product and its function— visually referencing acoustic panels and sound waves.

When applied to the Autex Acoustics website, collateral, packaging, advertising, and digital presence, the new brand identity juxtaposes simple elements and a refined palette with bold, textural landscapes and dramatic architectural storytelling— highlighting the beauty of acoustic design and the spaces it inhabits. Breathing new life into the brand brings it in line with the innovative product design that Autex Acoustics is known for, and reflects an understanding of the trends, tastes and sensibilities favoured by the design community.

Explore the new brand for yourself at autexglobal.com

Related Articles

Inspiration for your next read

Back to top