What themes drive your working/approach to design? Have these changed as the industry has changed over the past 20 years?
As PearsonLloyd has matured as a practice our interests have developed and we are increasingly interested in why people do things and how to develop new models rather than simply make more products. There are projects we have done which we would not do again because our views have now changed. This only demonstrates how we have progressed and how we continue to learn and challenge ourselves which is the real driving theme and force for us.
In the past twenty years we have witnessed incredible change in the workplace, with the last five being the most accelerated. This coming year, with Coronavirus, will promote even more radical change and test so many models of behaviour.
We will all have to adapt, and this will promote great creativity. It will bring our worries about consumerism to the forefront, particularly the quest for new rather than better and the nonchalance about waste. Economic growth can no longer be the sole ambition, the goal posts have changed, and we all have to assess our activity, from the individual to the corporate. We must realise the world is not that big, it’s finite, and it is not ours alone.