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Sella creates sleek workplace designed for culture and connectivity

Sella introduces the new 3,000 square foot office design for Sidewalk Infrastructure Partners
in New York City, pairing polished and understated design with Sella’s signature touches.


1 min read

The office as a hub of connectivity and culture. That’s the manifesto laid out by London-based studio Sella, in its NYC workplace design for Sidewalk Infrastructure Partners. Set across 3000 sq ft within the Oda New York Architects-designed 10 Jay Street building – flanked by the Manhattan Bridge – the interiors were conceived at the height of the pandemic. As a reaction to evolving working practices then, the scheme pushes at the boundaries of established office norms – with an emphasis on flexible and interchangeable meeting rooms; on a merging between workspace and membership cultures; and on the flow of the environment, to encourage in-person interaction.

Sella’s signature design language is seen throughout: in the playful use of curves, consistent colour story and the layering of materials. The studio drew from its experience in hospitality with the creation of social breakout spaces – featuring built-in sanitaryware and stations serving kombucha and beer. Furniture is from US brand Crump & Kwash, while Sella developed bespoke banquette seating using fabrics by Dedar and Maharam. Elsewhere, lighting by Allied Maker and surfaces from Fireclay Tiles continue the theme of American makers, with a nod to the UK in quieter interventions, such as cabinet handles by the British Swarf Hardware.

The project was executed and completed over the pandemic with local Architects Gensler.

Photography: Sean Davidson


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