Sella creates sleek workplace designed for culture and connectivity

The office as a hub of connectivity and culture. That’s the manifesto laid out by London-based studio Sella, in its NYC workplace design for Sidewalk Infrastructure Partners. Set across 3000 sq ft within the Oda New York Architects-designed 10 Jay Street building – flanked by the Manhattan Bridge – the interiors were conceived at the height of the pandemic. As a reaction to evolving working practices then, the scheme pushes at the boundaries of established office norms – with an emphasis on flexible and interchangeable meeting rooms; on a merging between workspace and membership cultures; and on the flow of the environment, to encourage in-person interaction.

Sella’s signature design language is seen throughout: in the playful use of curves, consistent colour story and the layering of materials. The studio drew from its experience in hospitality with the creation of social breakout spaces – featuring built-in sanitaryware and stations serving kombucha and beer. Furniture is from US brand Crump & Kwash, while Sella developed bespoke banquette seating using fabrics by Dedar and Maharam. Elsewhere, lighting by Allied Maker and surfaces from Fireclay Tiles continue the theme of American makers, with a nod to the UK in quieter interventions, such as cabinet handles by the British Swarf Hardware.

The project was executed and completed over the pandemic with local Architects Gensler.

Photography: Sean Davidson

sella-concept.com