Ideal Standard welcomes Calla and Joy Neo to its Atelier Collection

Ideal Standard continues to expand its acclaimed Atelier Collections with the introduction of two new ranges: Calla and Joy Neo. Inspired by the bathroom manufacturer’s rich heritage, these collections blend classic aesthetics with cutting-edge technology and innovative design principles, resulting in a fusion of timeless design spanning the ages. Conceived by the creative minds of Ludovica and Roberto Palomba, the products within the Calla and Joy Neo ranges have been thoughtfully designed with adaptability in mind, allowing them to complement a wide array of interior styles.

Calla: Embracing Victorian Elegance with a Modern Twist

Harking back to the Victorian era and the early days of ceramic craftsmanship, Calla exhibits clear, uncomplicated geometric forms defined by bold horizontal and vertical lines, creating an aesthetic that is understated and sophisticated. The Calla collection encompasses a diverse selection of ceramic elements, including basins and pedestals, toilets and bidets, and a captivating centerpiece—a freestanding bathtub. The basins can be paired with a more contemporary leg set, giving the product an entirely fresh identity ready to be integrated into modern bathroom designs.