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The hotels opening their doors in 2021

It’s been a challenging 12 months for the hospitality and travel industry – but call us optimists, we can’t help but get excited about the new hotels finally about to open their doors.


3 min read


NoMad | London

The first international outpost for the New York brand, NoMad London draws inspiration from its new home in Covent Garden. Formerly the Bow Street Magistrates Court, the 19th century police station is set to open its doors in early spring 2021, offering a ‘culture of gracious hospitality combined with understated elegance and luxury’ across its communal spaces and 91 rooms (some former jail cells!).

The hotel’s dining space will sit inside a light-filled atrium, in addition to the main restaurant, which combines the comfort of a pub with NoMad’s signature style. The interiors – designed by Roman and Williams, the team behind several Ace Hotels – have a refined Bohemian vibe, which reflects the origins of the building.


The Londoner | London

As some of the most prolific players in the London hospitality scene, Edwardian Hotels London has not slowed in its quest to launch The Londoner – and at a time when the industry needs it most. Designed by Yabu Pushelberg and Woods Bagot, the world’s first super-boutique hotel (boutique in nature, grand in scale) will welcome arrivals from spring 2021. Spread across 16 storeys in Leicester Square, the hotel’s 350 guestrooms and suites will feature floor-to-ceiling windows, fastidious detailing and finishings, offset by curated artworks and the latest technology.

As a brand new build in the heart of London, The Londoner will employ pioneering methods of sustainable luxury, and has secured a £175 million Green Loan from HSBC UK – a first for the hospitality sector. The funding will be used to ensure the new hotel exceeds the BREEAM Excellent category in building environmental and sustainable performance.


Pan Pacific | London

Also designed by Yabu Pushelberg, with architecture from PLP, Pan Pacific Hotels Group will plant its first flag in Europe with Pan Pacific London in Spring 2021. The 237-room hotel is located in One Bishopsgate Plaza, London’s new landmark tower, which combines this new hospitality offering with160 private residences. The hotel will boast a wellbeing floor with a dramatic 18-metre infinity pool, and more landscaped outdoor space than any other luxury hotel in the area – with gardens integrated into the design of the restaurants and recreational facilities, and green roofs encouraging urban biodiversity.


The Hoxton | Rome

Ennismore Design studio has transformed a 1970s building into the 10th hotel for the Hoxton brand, collaborating with Fettle Design for the public spaces and taking cues from the building’s original details and the ancient city’s iconic architecture.

As with all Hoxton hotels, the ground floor will be a destination for locals and travellers alike, comprising a large open lobby with vintage seating set around a feature fireplace, a sleek diner, outdoor terrace and, of course, a coffee bar (when in Rome…). The hotel’s 192 bedrooms are inspired by classic Italian cinema, and feature rustic parquet flooring, lacquered wall panelling and brightly coloured bathrooms.

On the ground floor, L’Appartamento is a dedicated meeting and events space across five rooms, with a communal pantry kitchen at its centre. Each room features timber floors and vintage Italian accents – creating a unique multi-functional space that’s at the core of every Hoxton.


Chateau Denmark | London

Inspired by the birthplace of the British music scene, Chateau Denmark will open in London’s famous Denmark Street in the summer of 2021 – a street famous for its rock and roll history. The hotel is a new brand from Outernet Global in collaboration with leading hospitality personality Carrie Wicks’ CAW Ventures.

Chateau Denmark balances striking architectural detail, rich cultural heritage and modern craftsmanship across 16 characterful buildings in and around Denmark Street. Designed by renowned interiors team Taylor Howes, the overall design narrative invokes a time where punk, rock and gothic meets grandeur and psychedelia, with many original features lovingly restored to reflect their original time and place.


Westin London City | London

June 2021 will see the culmination of almost ten years of DMA working for 4C Hotel Group with Vascroft Contractors on the Westin London City complex near St Paul’s Cathedral. The 5-star hotel will comprise nine luxury apartments with panoramic river-facing views, 222 guest rooms, including 29 suites, a spa and swimming pool, extensive conference and banqueting facilities, a riverside restaurant and bar with spectacular views over the River Thames. DMA’s design for the new landmark building replaces a collection of four tired and outdated office buildings with a cohesive piece of architecture. The interior design is driven by a nature-inspired concept, creating a feeling of calm within the bustling city, and uses a serene palette of natural colours with contrasting tones, textures and materials.

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