There’s a lot of talk about “millennials” and how they’re going to “shake things up for the hospitality sector”; what’s The Student Hotel group’s take on that?
The Student Hotel has become a magnet not only for students, but also travellers, entrepreneurs and, crucially, local residents and long-term hotel guests who are encouraged to use all the facilities; that includes shared work spaces, communal areas, restaurants and bars.
The result is a melting pot of disparate groups and nationalities who meet, socialise, share ideas and create friendships. Our goal at the outset was simply to create a better space. But we’ve moved on. Now it’s not only about creating a better experience for guests – I want to integrate communities and revitalize cities. We believe that a trends like co-living and co-working are here to stay and are endorsed by all generations.
We focus on people, value and connections, not demographics.
What’s next for the industry? What are your predictions for the hotel sector moving forward?
Internationalisation and technology will continue to drive and change our demands. Technology is enabling us to make last minute, real time decisions about where we can go and what we do. Mobility, whether it is for study, work, family or leisure will continue to reshape Europe and other continents. Hybrids like The Student Hotel will become the norm as we are satisfying more needs than just a roof over your head.